You have an ad load that is light. Where it tripped up is with these exclusive distribution models that made sense for streaming services, like Netflix, Hulu, and maybe Prime, because they were solving problems. Heres a funny anecdote. Its always collaborative with their approval. I have a card here that says NFTs on it. Thats good. You get to market all these shows with your massive terrestrial network and your now massive podcast network. I think its high attentiveness at scale with partners that weve been able to maintain so far. But hey, these reviews and opinions, I love your show but the live shows just arent as good as the old shows. I think they know the effect, long-term, that you have when you stop marketing. It said, Lets do mega deals. That could be worth it, if a creator is that good, you may want to pay that. Will Ferrell reprises his role as Ron Burgundy in the world-famous Ron Burgundy Podcast! You just saw it happen. I hate to answer it so vaguely. Co-produced with the Big Money Players Network, The Ron Burgundy Podcast was one of the top shows of the year - weighing in at No. A very special episode discussing the difficulties of bullying with a 10 year old girl. Ron and Carolina get advice about how to navigate the dark web. Ive just really struggled to understand why you would do that. It can be a true crime limited series of eight to 10 episodes that are 30 minutes long, or it can be a stuff to blow your mind episode with just two guys talking for three hours. By the way, put TheVerge.com on the home screen of your phone. No, not really. There is nothing broken in the podcast distribution and monetization model today. It makes sense to me why a platform like YouTube, which is a wonderful platform in many ways, would smartly say, This is some of the best content in the world, wed like to distribute that. But its a different business model, and you just have to be aware of it. So he had a similar trajectory, and hes a wonderful guy. Jun Group is a vendor that drives marketing for podcast companies that is targeting mostly gamers, whether those are gamers playing Subway Surfer or people who overindex for the metaverse. You became the CEO of a formal division thats responsible for podcasts. Thanks to Ariel who did an amazing job. I dont think this is wishful thinking. You launched a lot of new stuff. The second reason is parallel pathing. Two really different examples. It made perfect sense to me as a consumer 10 years ago or so when I subscribed to Netflix. Its good content. Is that present for you? Does that worry you? One thousand or so of the sellers that I mentioned sit in the multi-platform group, and they certainly sell all the assets we have. We do talk to them. They take our panel listening on the iHeart radio app, look at it by geo-territory and day part, and they tie it back to the shows that youre listening to on air. [1] [2] [3] A podcast series, The Ron Burgundy Podcast, produced by Big Money Players and written by Jake Fogelnest, with Ferrell reprising his role alongside Carolina Barlow, aired for 57 episodes across four seasons on iHeartRadio from February 7, 2019 to August 19, 2021, with a fifth season in active development. There have been moments in the last five to ten years where Facebook has shown real interest in audio, and then theyve backed off the two or three times that has happened, so Im not sure. In true Ron Burgundy fashion, these conversations have a tendency to go off the rails, and we find out things about people we never . You get to pick two. In podcasting, I think he realized, I dont have to pick. You have sat out a bunch of stuff, you have sat out subscription, but I just want to sit with distribution for one more second. Like I told you, we all have the same problems. i want to give the show two stars, but i cant because carolina is a siren and wont let me, also im pretty sure ron would put me on the list. He was like, I believe in this medium. The Ron Burgundy Podcast (Podcast Series 2019) cast and crew credits, including actors, actresses, directors, writers and more. Its a great point and question. That wasnt possible prior. Folks trusting social media less, influencers having less success on social media because of that, and therefore marketers being like, I dont know what to do with this. It has made conversations with creators really simple, because you can rest assured that at some point in the conversation they will ask, How are we going to distribute? Lets hang with Will Ferrell for a second. The Ron Burgundy Podcast Big Money Players and iHeartPodcasts Subscribe Visit website Will Ferrell reprises his role as Ron Burgundy in the world-famous Ron Burgundy Podcast! This show is also a podcast where we capture the file, distribute it as an on-demand thing, and then it drives upwards of 15 to 20 million downloads a month. We ran a 30-second ad for The Ron Burgundy Podcast on broadcast radio every single hour in 160 markets. That feels obvious to me. Over the last 10 years, I think it has been a question of them figuring out what they are as a platform and what the next chapter for them should be, whether its the metaverse or just doubling down on making newsfeed better. If anything, we have doubled down on this model of partnering with a creator, like a Shonda Rhimes, who wants a big playground thats long-term. In podcasting, it is fundamentally different. Weve arrived. Are you feeling the pinch of the ad downturn? People trust podcast content more than they trust what they see on social media by like 60 percent more. The second thing we do is spend a lot of time focusing on every show that we have on our network. I have not mastered this, by the way. Its gone. Whereas if I were to decide to stop distributing or making content on my YouTube channel, my brand just goes away. We predicted it to some extent, we felt that it was coming in 2018 or 2019, but that certainly helped. And that will lead to conversion for something else for you? Do you think that youre moving the high-margin dollars into the longer tail? Carolina Sums Up The Whole Podcast (The Ron Burgundy Podcast) Funny Or Die 3.5M subscribers Subscribe 288 Share 40K views 3 years ago Listen to the full episode here: https://ihr.fm/2WcbhiE. Its not like, I spent 95 percent of our time on Will Ferrell. We do this so no one ever feels like, I havent heard from iHeart in a month. A decent example of this is a program we have called NextUp. Also, the medium was exploding. Hes going to leave now. This may be debatable, and may feel like an affront to a lot of folks in the room who live and breathe podcasting as an original medium. But I have learned firsthand and talked a lot about the extent to which broadcast radio talent has honed this craft of conversation over the last hundred years and certainly the last few decades, and the extent to which that has driven our medium, just sheer talent hitting the medium, but also with an awareness of the medium. Each episode has a different theme in which Ron engages in conversation with another notable person on the topic at hand. Be wide open to new industries and new things inside that industry. When I told him this, I was like, You know, like the blockchain!. Carolina Barlow is Will Ferrell's assistant and co-host of The Ron Burgundy Podcast. Each episode has a different theme in which Ron engages in conversation with another notable person on the topic at hand. Each episode has a different theme in which Ron engages in conversation with another notable person on the topic at hand. Please enjoy this sampling of just a few of the fun, and at times shocking, places season 1 will take you. I want to wrap up with the Decoder question. You came to it through an acquisition. This is a must-buy bucket of marketing. Radio and podcasting have very different constraints. Its been cool. Get personalized recommendations, and learn where to watch across hundreds of streaming providers. A company thats like, A lot of action is in business affairs, is a company that has figured out a bunch of stuff. You could also say that you have a division that might be declining and a division that might be growing at a faster rate. It often is. The Ron Burgundy Podcast. Big Money Players and iHeartPodcasts. Each episode has a different theme in which Ron engages in conversation with another notable person on the topic at hand. Over at The Late Late Show, Ferrell's Burgundy once again treated the . Credits:Ron Burgundy: Host, Writer, Executive ProducerCarolina Barlow: Co-Host, Writer, and Producer.Producers: Whitney Hodack, Jack OBrien, Miles Gray, and Nick StumpfExecutive Producer: Mike FarahConsulting Producer: Andrew SteeleAssociate Producer: Anna HossniehWriter: Jake FogelnestProduction Supervisor: Colin Ma Ron and guest RuPaul countdown the top 10 women of all time. Credits:Ron Burgundy: Host, Writer, Executive ProducerCarolina Barlow: Co-Host, Writer, and Producer.Producers: Whitney Hodack, Jack OBrien, Miles Gray, and Nick StumpfExecutive Producer: Mike FarahConsulting Producer: Andrew SteeleAssociate Producer: Anna HossniehWriter: Jake FogelnestProduction Supervisor: Colin MacDougallThis Tis the season of Spring, and that means time to talk about the one thing thats interesting year round: Christmas. What is the audio drama today? We all did it. Host, Producer, and Writer on The Ron Burgundy Podcast, Host on True Romance with Carolina B, and Guest on The Daily Zeitgeist, Everything Iconic with Danny, and Behind the Bastards. It is a centralized medium when it comes to RSS feeds. the old way of the show is a better format, but at least the live shows are contributing ticket sales to charity. One is really good companion content to a lot of the shows theyre making for Netflix. Go follow Decoder on TikTok, its great. Do you convert people to Apple Podcast or to Spotify? You would have a platform tax that has not yet been introduced into podcasting, and may never be introduced. Whats your best TikTok meme? Will Ferrell reprises his role as Ron Burgundy in the world-famous Ron Burgundy Podcast! Associate Producers: Anna Hossnieh and Sophie Lichterman. Like you said, yes, targeting is getting harder for digital social media platforms. See omnystudio.com/listener for privacy information. As that has happened, this thing has come along called audio. Credits:Ron Burgundy: Host, Writer, Executive ProducerCarolina Barlow: Co-Host, Writer, and Producer.Producers: Whitney Hodack, Jack O'Brien, Miles Gray . One of America's most famous fictional news anchors, Ron Burgundy, is back with his own podcast. Conal oversees podcasting at a giant radio company, and his group accounts for a quarter of iHearts revenue, which was $1 billion last quarter alone. This is what they do really well. It has brought in underrepresented creators like nothing else weve done. So far, that is all we know, which is a shame. Dynamic ad insertion and geo-targeting made lots of stuff possible. Big Money Players and iHeartPodcasts. In this one, I couldnt identify the problem that it was solving, and therefore I think the industry tripped up on it. In the podcast, she . I didnt know it until then, but once he said it I was like, Oh my God. The Man, The Movie, The Podcast! Its worked for them for 10, 15 years. Yeah. Are you converting off the radio? Cut to 10 years later, and that has become almost as and in some ways more successful than the source of it, the website. Both are completely okay and actually really perform well. We basically built an academy where once a year we grab eight or 10 people. They do it like an hour a day. Think about that for a second. Ron plans an interview with Alex Rodriguez, and takes his cooking skills to the next level with Jon & Vinny. How have you arranged iHeart Digital? They had seven or eight podcasts that they were making. Its that whole waterfall versus agile thing. It used to be tried and true, my go-to tool, and now it isnt., Audio all-up is a third of all the media we consume.. All Rights Reserved, By submitting your email, you agree to our. Malcolm Gladwell has an existing slate of shows. You should subscribe to it. All of our attention is on audio now because of podcasting. Ron Burgundy is going live in the next season of his iHeartMedia podcast. Ron speaks to Senator Kamala Harris and considers running for president. Nothings perfect, but its pretty close to perfect. A bonus episode that somehow escaped the vault. First of all, search engine optimization, period, is a version of what youre talking about. "The Ron Burgundy Podcast" has officially arrived, kicking off with its inaugural episode and it's everything you've ever wanted from San Diego's top-rated newsman. I think most podcasters are bad at marketing. In this podcast, Ferrell discusses his opinions on various topics and shares his thoughts from Ron's point of view. I want to come to exclusives and to consolidation. I just dont think they get that in a lot of places anymore because of the highly formatted other platforms that theyre making content for. We try to organize them into slates that have EPs and producers on top of them. Will Ferrell stopped by almost all of the late-night TV shows to promote the second season of the Ron Burgundy Podcast, . To some extent, you kill creativity and true innovation when you start to reverse-engineer what an asset should be for the content platform its going to be distributed on. Its just like life. Even if ultimately it was frustrating to the creator network, usually when there was a huge shift in a business model, the newer platforms were fixing a problem. The Ron Burgundy podcast is back for season two, starting August 8th! How do you account for that? Ron, a big fan of magic, gets to hear from the famed magician Justin Willman. In true Ron Burgundy fashion, these conversations have a tendency to go off the rails, and we find out things . Hes like, How did you decide what youre going to do? I said, All I can tell you is, and this is where he rolls his eyes, is that the job I have, the industry I work in, didnt exist when I went to college. Theyre just trying to grow their audience while youre selling the ads. We may not have liked it, but there usually was a problem getting fixed. Its a lighthearted nightmare in here, weirdos! The Ron Burgundy Podcast - Podcast Addict The Ron Burgundy Podcast - via Podcast Addict | Will Ferrell reprises his role as Ron Burgundy in the world-famous Ron Burgundy Podcast! Gmails client-side encryption is now available to more businesses, Whoops! Were in total control there. I understand where we sit in the pecking order in terms of cume. We'll listen to and reviewhttps://www.iheart.com/podcast/the-ron-burgundy-podcast-30270227/Top 10 Women featuring the incomparable RuPauland Christmas Memories podcasts Updated Date: Feb 24, 2023 Movies. I think our marketing team spends literally 95 percent of their time thinking about how to deploy what wed call house ads, and then maybe 5 percent of their time on paid marketing. Yeah, youre right. Ron is joined by his ex-girlfriend Doris Kearns Goodwin. You can feel however you want about it, but we all did it. In Chicago, I sat in front of OMD. I think its real. Hollywood is a difficult, complicated industry, its nothing new to say that. We tried it. I didnt know if it would work, but these shows started to pop one after the other because of the broadcast radio promotion that we were giving them. Fly on the Wall with Dana Carvey and David Spade, Inside Conan: An Important Hollywood Podcast, Charlie Day, Glenn Howerton, Rob McElhenney. Do I think were mature enough to have all of the things that a big, respectable, grown-up-table business should have? I didnt think I would have or need a robust business affairs department two years ago. While some podcasts will make amazing video channels, YouTube channels, Facebook video series, and amazing Netflix series, I worry that it feels like the requirement to sit at the adult table. There is always something new happening. Everybody in this room has worked damn hard for the last 20 years to get to this point. Credits:Ron Burgundy: Host, Writer, Executive ProducerCarolina Barlow: Co-Host, Writer, and Producer.Producers: Whitney Hodack, Jack OBrien, Miles Gray, and Nick StumpfExecutive Producer: Mike FarahConsulting Producer: Andrew SteeleAssociate Producer: Anna HossniehWriter: Jake Fog Ron is joined by a live band as he attempts to record a theme song for the Ron Burgundy Podcast. Burgundy Rubber Tree (Ficus elastica) Plants with dramatic foliage have continued to evolve as an ongoing houseplant trend, and that won't change for 2023. In true Ron Burgundy fashion, these conversations have a tendency to go off the rails, and we find out things about people we never knew we wanted to know. I feel like its still a thriving business. By the way, if you love digital audio, and we all do. The longer answer is, were in an odd economy. Well do standard, straight-up, quick-turn, host-read ads. I think marketers in this moment are actually not turning down in advertising as much as youd expect. We have shows with video, like Stuff They Dont Want You to Know, and its awesome. Really, really terrible. I can talk about sexuality or about what trends I do or dont like. Are you open to video? Don't act like you're not impressed. If there are principles that I try to remember once a week or so, its probably those three. Most of people acting strangely, politicking at work, or behaving badly is born out of insecurity. And then overlay iHeart marketing across all of it, so we grow the whole thing bigger and be able to make more revenue together. I want to start at the beginning. We take this for granted as creators, as publishers, and as networks. Competitive separation, category exclusivity, and share-of-voice conversations suddenly became possible when you could dynamically insert into ad tags. We obviously have a podcast team, run by the president of the iHeart Podcast Network, Will Pearson. Sign up free 0:00 0:00 Company About Jobs For the Record Communities For Artists Developers Advertising Investors Vendors Google wants something, were all going to make it, then theyre going to turn it off, and a bunch of businesses will die. If you were to just run the audio on YouTube, and say theres a YouTube audience here, its probably a very different return based on how that ad model works. It made it the medium that the internet promised creators it would give them but hadnt yet. Usually, yeah. The Ron Burgundy Podcast is back! Maybe it has something to do with the tools of targeting getting harder, so people are just cycling back to, Humans, tell my story on the platforms where you make stuff. Podcasting, in particular, benefits from this. I dont think theres a creator on the planet who is interested in literally decimating their audience size, even for the sake of a big check. One was just investment. Weve actually noticed in the last two or three months that its a very timely question for us at our businesses, because I feel like weve moved off the direct response business too fast. The Ron Burgundy Podcast. Ultimately, I think Discovery did the right thing by leaning into more of a streaming strategy for their digital media. I feel like you have a very strong conviction, so I feel like I might know how youre going to answer this, but I do ask everybody this. Theres a sigh of relief from the YouTube people somewhere. We make TikToks too, by the way. Yes, its about my competitors, I get it. The Ron Burgundy Podcast Big Money Players and iHeartPodcasts Comedy Society & Culture Will Ferrell reprises his role as Ron Burgundy in the world-famous Ron Burgundy Podcast!

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